A screenshot from our interactive Easter banner built with Bannerflow.
With less than a month until Easter, it’s time to start creating your campaigns and publishing them with your offers. If you haven’t even started thinking about your Easter campaigns yet or are looking for inspiration, not to worry, we’ve put together some inspiration to help you come up with an egg-citing campaign (sorry, terrible pun!)
1. Create interactive banners with an incentive
Creating rich media and interactive banner ads are a great way to engage your audience during this holiday. Not only do these banners perform better than static banner ads, but they are an excellent way to make sure that your stand out from your competitors.
We’ve created our own interactive Easter banner ad game; you can play the game here.
2. Include humour
Add fun to your Easter banner ads to make them memorable for you audience. This chocolate advertisement has used humour in a smart way to advertise their Easter campaign.
3. Get local
Different regions celebrate Easter in a variety of ways, and some don’t at all. Therefore, it is important to make sure that your campaigns communicate with viewers in a way which is relevant to them. For example, the Easter Bunny is a traditional Easter motif in the USA, while witches are popular in Sweden. For regions that do not celebrate Easter, try a spring-themed campaign instead.
4. Use colour, design and copy to incorporate Easter into your banners
Easter celebrations coincide with Spring. Use design to evoke feelings of Spring in your audience by including spring colours, nature themes and other Easter-related imagery. This will make your campaign theme clear to your audience.
Takeaway: it’s not too late to build and launch your Easter campaigns!
Despite Easter being less than a month away, there’s still time to plan and make your HTML5 display advertising campaigns in time for this holiday. By ensuring that you have the right tools to help support you in fast ad production, you will be able to produce campaign efficiently and bring more traffic to your website.