Design | 02 MIN READ

5 ways to make your Summer campaign shine!

The days are getting longer, the sun is shining brighter, and people are starting to dream of their summer holidays. You need your marketing campaign to tap into these dreams, and offer to make them a reality. There will be a lot of competition, so you need to make sure your banners stand out from the crowd. Here are 5 tips on how to get noticed, and make sure your campaign is a success:

1. Use videos

Your audience might not be able to go on holiday right away, so show them the next best thing: a video of where they could be in a few weeks’ time. Using the Bannerflow video widget, you can embed a video within your banner with no coding required. Just drop the widget on the canvas and copy the url of the video into the space. Then you can take your audience somewhere special without them having to leave their desk.

2. Try the cube banner

More banners are seen on mobile screens than ever before, but it’s not often you see them really taking advantage of the platform, and people’s habits on mobile devices. Using the Bannerflow cube advanced format, you can change that. Your audience can swipe the screen to see different offers and images on different sides of the cube, which is great for engaging the user and converting them.

3. Feed your audience

Not literally, of course. We’re talking about live feeds, which will update your banners constantly with live, up to date information. This is great for making sure your potential customers are seeing the latest flight and hotel prices. Bannerflow makes this simple, and it’s compatible with any format too.

4. Lightning fast translations

It can be difficult to get your campaign out to the wider world. Translation can be expensive, and time consuming after all. You need to speak the language of your audience though, wherever they are, so Bannerflow has made the translation process so quick and streamlined that your banners will be multilingual before you can say ¡Hola!.

5. Localised banners

If you’re showing your banner in Australia, you might not want to show the users there a picture of the Sydney Opera House. If your audience is in the UK, you might be reluctant to show them an image of a rainy day in Manchester. Thankfully, with Bannerflow, it’s easy to localise your campaign, so wherever your audience is in the world, they will see somewhere new and exotic.

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