Marketing Archives - Bannerflow Blog

Marketing | 08 MIN READ

Why contextual targeting in advertising is the next big thing – again

Contextual targeting is back on the agenda of brands and digital advertisers. Previously, overlooked in favour of more privacy-invasive alternatives – post-GDPR the contextual comeback is...

Marketing | 06 MIN READ

Onsite DCO: The next step for dynamic creative optimisation and e-commerce?

Onsite dynamic creative optimisation (DCO) is set to become a must-have for e-commerce and retail brands in 2020. Yet, it is only just beginning to play an important role on the sites of bra...

Marketing | 04 MIN READ

How Three Sweden designs impactful HTML5 display advertising

In telecom marketing, having impactful HTML5 display advertising is essential. One company at the forefront of telecom display campaigns is leading nordic telecom brand, Three Sweden. Three...

Marketing | 04 MIN READ

Creative Studio: Introducing Bannerflow’s next generation ad creator

Ad tech is constantly evolving but quite often the creative part is left behind. Or worse, it’s an afterthought. Bannerflow’s newest ad creator, Creative Studio, is designed to resolve t...

Marketing | 05 MIN READ

Display advertising: glossary of key acronyms and terms

In this blog, we provide a glossary for all the key acronyms and terms essential to understand display advertising. Make sure to return on a regular basis, as we add new digital advertising...

Marketing | 05 MIN READ

The simple 10 step guide to dynamic creative optimisation (DCO)

Dynamic creative optimisation (DCO) is a practice that although many marketers are familiar with, very few actually apply to their digital marketing campaigns. There are many reasons for thi...

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