Moment marketing: why being reactive is the way forward
Digital marketing is always evolving and moment marketing is something that has come to the fore in recent years. Certainly, it’s not enough in today’s world to run standardised campaign...
The truth about in-house digital video advertising
Digital video advertising is mainstream. From the smallest brands, to huge multinationals, digital video has cemented its place in the marketing mix. The reason? It’s never been easier...
Banners aren’t dead, they’ve just evolved
‘Aren’t banners dead!?’ It’s a question we hear time and time again. In fact, if the literature from 2015 is to be believed, then they’ve been dead for quite some time. But if you...
7 essential programmatic advertising trends you need to watch in 2018
Programmatic advertising, we were promised so much for this year. GDPR, AI, and the blockchain revolution were all set to make an impact. But to what extent have these predictions come true...
9 ways great translating can reward digital advertisers
Translating should be at the heart of digital advertising campaigns. For brands that work across markets or are looking to expand it cannot be overlooked. It offers benefits both immediate a...
5 ways to improve your ad click–through rate
Think improving your click–through rate (CTR) is all about design? That’s where you’re wrong. The average internet user is served 1,700 banner ads per month. We’ve all heard the stat...
All you need to know to A/B test your display ads
A/B testing is the method of choice when optimising a range of digital material but do you know how to do it correctly? Many marketers are guilty of doing it wrong or not doing it all. Wheth...
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Display Advertising Best Practices 2017
We’ve updated our article on display advertising best practices. Click here for the latest blog. Display advertising best practices have developed a lot. Evolving from mere static imag...
The Ultimate Guide to Brand Safety
Introduction Nobody wants their brand’s image associated with something awful. Avoid implementing brand safety measures, and you run the risk of ruining your business. In this guide we...
Advertising Trends 2017 – A look at what’s hot in the new year
(This advertising trends article is now over a year old. If you would like to read our latest trends article click here.) As the new year approaches, it’s time to start looking into what...
7 reasons why you have to start building HTML5 rich media ads
Rich media ads are how you make your HTML5 display advertising stand out. In this blog we’ll detail the top seven reasons why rich media needs to be part of your marketing mix. The fact is...
7 great (and not so great) sports marketing campaigns
The synergy between digital marketing and sports is undeniable. Done well, sports marketing campaigns have the ability to capture the hearts and minds of sports fans. Brands that use spons...