Marketing Archives - Bannerflow Blog

Marketing | 04 MIN READ

The 3 biggest barriers to in-housing: How to combat them

There is a revolution happening across marketing. Thousands of brands are electing to take some, if not all, of their marketing functions in-house. In fact, according to an exclusive Bannerf...

Marketing | 04 MIN READ

Is in-house marketing the new normal? 91% of decision makers agree

In-house marketing is dramatically changing the way brands and agencies operate across Europe. According to a new Bannerflow and Digiday report, an astonishing 91 percent of brand decision...

Marketing | 09 MIN READ

8 e-commerce trends to pay attention to in 2019

To say that e-commerce is exploding right now would be an understatement. Seriously, though. A projected 15% spike in holiday spending is nothing to scoff at. Meanwhile, increased mobile sal...

Marketing | 04 MIN READ

Online advertising trends to watch: 2019

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. What’s happening in the industry right now, and what’s set to shape...

Marketing | 06 MIN READ

7 common pains that prevent great travel display advertising

Creating travel advertising that converts isn’t simple. Yet, with the right strategy and the right advertising technologies it is now easier to produce than it has ever been. In this blog...

Marketing | 06 MIN READ

7 reasons why in-house display advertising powers agile marketing

Agile marketing and in-house display advertising are a perfect match. Moreover, you could even argue that by bringing display advertising in-house, brands adopt an agile strategy by default....

Marketing | 05 MIN READ

How travel brands can tackle cart abandonment

Cart abandonment is an issue facing many brands in the age of online purchasing. But nowhere is this more obvious than in the travel industry. In fact, travel marketers are facing many chall...

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