4 features of successful display advertising
Successful display advertising is far easier than many marketers realise. Learn how successful, high performing campaigns are now available for all marketing teams. And how the development...
5 ways to be creative and data-driven with display advertising
Producing display advertising that is data-driven is essential for today’s marketer. And the trick to making high performing campaigns is to use this data to inform the creative process. I...
What is display advertising?
In this article, we answer the most common questions related to display advertising. What is it? How does it work? What are its key features? It is an introduction to an effective form of on...
Display advertising trends: The 2019 infographic
Display advertising is thriving in Europe. According to eMarketer’s latest figures, it is set to grow 14.7% across France, Germany, Italy, Spain and the UK in 2019, hitting $17.3 billion i...
Is display advertising still effective?
Time and time again we hear the question ‘isn’t display advertising dead’? For years now, bloggers and writers have been declaring the end of this advertising format. Yet display adver...
What is affiliate marketing?
What is affiliate marketing? How does it work? What are the benefits? These questions are often met with confusion among digital marketers. Which is why Bannerflow has set out to answer the...
Why digital storytelling is the next big thing in display advertising
There is a crisis across digital marketing and creativity has taken a back seat. For some marketers, a reliance on live data has seemingly become more important than the creative concept beh...
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How to build responsive banner ads with HTML5
In this article we explain why HTML5 responsive banner ads are a must for all digital advertisers. From designers to digital specialists, from agencies to in-house teams, HTML5 display adver...
Digital out-of-home (DOOH) advertising trends 2019
Digital out-of-home (DOOH) is developing at speed. Yet, like every advertising channel it is undergoing disruption. There are new players challenging established brands, and out-of-home (OOH...
Display advertising best practices 2018
We’ve updated our article on display advertising best practices. Read the ultimate guide instead! Every year we update and review our best practices guide for display advertising. Wit...
The Ultimate Guide to Brand Safety
Nobody wants their brand’s image tainted or associated with the wrong sort of messaging. Avoid implementing brand safety measures, and you run the risk of threatening your business. In...
7 reasons why you have to start building HTML5 rich media ads
Rich media ads are how you make your HTML5 display advertising stand out. In this blog we’ll detail the top seven reasons why rich media needs to be part of your marketing mix. The fact is...