What is programmatic advertising?
Programmatic advertising is now the dominant form of buying and optimising digital advertising. Knowing the basics of programmatic and how it works is essential for marketers. Why? It’s a...
5 great programmatic campaigns that you need to embrace
Programmatic advertising offers marketers diverse opportunities to produce outstanding advertising campaigns. Campaigns that are both creative and data-driven – at scale. We’ve put toget...
The beginner’s guide to analysing and optimising display advertising
Analysing and optimising display advertising is a key strategy for digital marketers. Today, marketers are able to measure and use data to enhance the performance of a display campaign like...
Q&A: The future of display advertising
Display advertising is undergoing a revival! But what is it marketers need to know to stay at the forefront of an evolving digital advertising landscape? In this article, we interview Kevin...
In-house display advertising and DCO with Casumo
Through design, technology, and innovation Casumo have aimed to consistently disrupt the iGaming industry. In this article, we interview Casumo’s in-house display advertising team, lea...
The future of display advertising: Martech webinar
The future of display advertising is efficient, creative, and personalised. These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display adv...
4 features of successful display advertising
Successful display advertising is far easier than many marketers realise. Learn how successful, high performing campaigns are now available for all marketing teams. And how the development...
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Digital out-of-home (DOOH) advertising trends 2019
Digital out-of-home (DOOH) is developing at speed. Yet, like every advertising channel it is undergoing disruption. There are new players challenging established brands, and out-of-home (OOH...
How to build responsive banner ads with HTML5
In this article we explain why HTML5 responsive banner ads are a must for all digital advertisers. From designers to digital specialists, from agencies to in-house teams, HTML5 display adver...
The Ultimate Guide to Brand Safety
Nobody wants their brand’s image tainted or associated with the wrong sort of messaging. Avoid implementing brand safety measures, and you run the risk of threatening your business. In...
Display advertising trends: The 2019 infographic
Display advertising is thriving in Europe. According to eMarketer’s latest figures, it is set to grow 14.7% across France, Germany, Italy, Spain and the UK in 2019, hitting $17.3 billion i...
Display advertising best practices 2018
We’ve updated our article on display advertising best practices. Read the ultimate guide instead! Every year we update and review our best practices guide for display advertising. Wit...