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  1. Home
  2. Marketing
Marketing | 08 MIN READ

Why contextual targeting in advertising is the next big thing – again

Contextual targeting is back on the agenda of brands and digital advertisers. Previously, overlooked in favour of more privacy-invasive alternatives – post-GDPR the contextual comeback is...
Marketing | 06 MIN READ

Onsite DCO: The next step for dynamic creative optimisation and e-commerce?

Onsite dynamic creative optimisation (DCO) is set to become a must-have for e-commerce and retail brands in 2020. Yet, it is only just beginning to play an important role on the sites of bra...
Marketing | 04 MIN READ

How Three Sweden designs impactful HTML5 display advertising

In telecom marketing, having impactful HTML5 display advertising is essential. One company at the forefront of telecom display campaigns is leading nordic telecom brand, Three Sweden. Three...
Marketing | 04 MIN READ

Creative Studio: Introducing Bannerflow’s next generation ad creator

Ad tech is constantly evolving but quite often the creative part is left behind. Or worse, it’s an afterthought. Bannerflow’s newest ad creator, Creative Studio, is designed to resolve t...
Marketing | 05 MIN READ

Display advertising: glossary of key acronyms and terms

In this blog, we provide a glossary for all the key acronyms and terms essential to understand display advertising. Make sure to return on a regular basis, as we add new digital advertising...
Marketing | 03 MIN READ

Telia’s digital transformation journey: innovation in telecom marketing 

In the competitive field of telecom marketing, having advertising that stands out from the crowd is essential. Which is why applying the latest practices and using the best technology is key...
Marketing | 05 MIN READ

The simple 10 step guide to dynamic creative optimisation (DCO)

Dynamic creative optimisation (DCO) is a practice that although many marketers are familiar with, very few actually apply to their digital marketing campaigns. There are many reasons for thi...

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Marketing | 07 MIN READ

Digital out-of-home (DOOH) advertising trends 2019

Digital out-of-home (DOOH) is developing at speed. Yet, like every advertising channel it is undergoing disruption. There are new players challenging established brands, and out-of-home (OOH...
Marketing | 11 MIN READ

How to build responsive banner ads with HTML5

In this article we explain why HTML5 responsive banner ads are a must for all digital advertisers. From designers to digital specialists, from agencies to in-house teams, HTML5 display adver...
Marketing | 07 MIN READ

The Ultimate Guide to Brand Safety

Nobody wants their brand’s image tainted or associated with the wrong sort of messaging. Avoid implementing brand safety measures, and you run the risk of threatening your business. In...
Marketing | 11 MIN READ

What is programmatic advertising?

Programmatic advertising is now the dominant form of buying and optimising digital advertising. Knowing the basics of programmatic and how it works is essential for marketers. Why? It’s a...
Marketing | 05 MIN READ

Display advertising trends: The 2019 infographic

Display advertising is thriving in Europe. According to eMarketer’s latest figures, it is set to grow 14.7% across France, Germany, Italy, Spain and the UK in 2019, hitting $17.3 billion i...
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