Is in-house marketing a passing trend or here to stay?
In-house is a movement that is changing the face of marketing. Yet, is it here to stay? 91% of European marketing decision makers moved some – if not all – of their marketing in-house in...
Programmatic advertising trends 2019
Advertisers worldwide are ready to invest 65% of their digital ad spend in programmatic in 2019. In fact, programmatic channels are rapidly becoming the most important medium for digital mar...
Producing dynamic travel display ads with a CMP
Dynamic travel display campaigns are a must for the savvy travel marketer. In this blog, we explain how a creative management platform (CMP) makes using dynamic content simple by: Making it...
Mass-production of your travel ads with a CMP
Producing all the banners you need for a travel campaign is critical. By 2020, global ad spending on mobile alone is set to reach $247.4 billion. So being able to scale all your messages, fr...
How a CMP removes the pain of translating
Good translating is essential for travel advertising. In this blog, we detail how a creative management platform (CMP) takes the pain out of translation management by: Removing repetitive ta...
8 e-commerce trends to pay attention to in 2019
To say that e-commerce is exploding right now would be an understatement. Seriously, though. A projected 15% spike in holiday spending is nothing to scoff at. Meanwhile, increased mobile sal...
13 reasons why travel brands need a creative management platform
Creative management platforms (CMPs) are revolutionising the way travel marketers are doing business. Put simply, they engineer a new, more effective way of working. In this article, we outl...
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7 facts why in-house is the future of digital marketing
In-house is the direction where digital marketing is travelling. Take a look at industry job pages and the need for in-house talent is huge. The shift from agency to in-house is gaining mome...
How to build responsive banner ads with HTML5
In this article we explain why HTML5 responsive banner ads are a must for all digital advertisers. From designers to digital specialists, from agencies to in-house teams, HTML5 display adver...
Display advertising best practices 2018
We’ve updated our article on display advertising best practices. Read the ultimate guide instead! Every year we update and review our best practices guide for display advertising. Wit...
Digital out-of-home (DOOH) advertising trends 2019
Digital out-of-home (DOOH) is developing at speed. Yet, like every advertising channel it is undergoing disruption. There are new players challenging established brands, and out-of-home (OOH...
The Ultimate Guide to Brand Safety
Nobody wants their brand’s image tainted or associated with the wrong sort of messaging. Avoid implementing brand safety measures, and you run the risk of threatening your business. In...