Marketing Archives - Bannerflow Blog

Marketing | 06 MIN READ

7 common pains that prevent great travel display advertising

Creating travel advertising that converts isn’t simple. Yet, with the right strategy and the right advertising technologies it is now easier to produce than it has ever been. In this blog...

Marketing | 06 MIN READ

7 reasons why in-house display advertising powers agile marketing

Agile marketing and in-house display advertising are a perfect match. Moreover, you could even argue that by bringing display advertising in-house, brands adopt an agile strategy by default....

Marketing | 05 MIN READ

How travel brands can tackle cart abandonment

Cart abandonment is an issue facing many brands in the age of online purchasing. But nowhere is this more obvious than in the travel industry. In fact, travel marketers are facing many chall...

Marketing | 10 MIN READ

Display advertising best practices: ultimate guide

Display advertising best practices do not stand still, they change and evolve constantly. And in the world of online display, keeping track of these changes is a necessity. Why you ask? Well...

Marketing | 05 MIN READ

10 creative Christmas display advertising campaign ideas

It used to be that December marked the beginning of the Christmas period (those were the days!). Now, it seems planning for festive campaigns begins December 26th and the marketing soon ther...

Marketing | 07 MIN READ

Digital out-of-home (DOOH) advertising trends 2019

Digital out-of-home (DOOH) is developing at speed. Yet, like every advertising channel it is undergoing disruption. There are new players challenging established brands, and out-of-home (OOH...

Marketing | 05 MIN READ

Why dynamic creative optimisation (DCO) doesn’t work

Dynamic creative optimisation (DCO) performs when done right. Fact. In a recent eMarketer survey, over 200 top level US marketing executives responded that personalisation was the most impor...

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