Marketing Archives - Bannerflow Blog

Marketing | 03 MIN READ

How Tre Creative Agency stays ahead with in-house display advertising

In-house marketing is growing rapidly across Europe, with 91% of brands reporting to have moved some, if not all, of their marketing functions in-house. One company that has embraced in-hous...

Marketing | 05 MIN READ

In-house marketing at Klarna: Interview with Elin Svahn

In-house marketing is transforming the industry. It is a movement rising in popularity year on year, with over 91% of European decision-makers moving operations in-house. Yet, when asked, th...

Marketing | 11 MIN READ

What is programmatic advertising?

Programmatic advertising is now the dominant form of buying and optimising digital advertising. Knowing the basics of programmatic and how it works is essential for marketers. Why? It’s a...

Marketing | 05 MIN READ

5 great programmatic campaigns that you need to embrace

Programmatic advertising offers marketers diverse opportunities to produce outstanding advertising campaigns. Campaigns that are both creative and data-driven – at scale. We’ve put toget...

Marketing | 08 MIN READ

The beginner’s guide to analysing and optimising display advertising

Analysing and optimising display advertising is a key strategy for digital marketers. Today, marketers are able to measure and use data to enhance the performance of a display campaign like...

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