Display advertising: glossary of key acronyms and terms
In this blog, we provide a glossary for all the key acronyms and terms essential to understand display advertising. Make sure to return on a regular basis, as we add new digital advertising...
Telia’s digital transformation journey: innovation in telecom marketing
In the competitive field of telecom marketing, having advertising that stands out from the crowd is essential. Which is why applying the latest practices and using the best technology is key...
The simple 10 step guide to dynamic creative optimisation (DCO)
Dynamic creative optimisation (DCO) is a practice that although many marketers are familiar with, very few actually apply to their digital marketing campaigns. There are many reasons for thi...
A telecom marketer’s guide to mastering display advertising
The telecom industry is a challenging environment for marketers and it can be hard for display advertising to cut through the noise. New disruptive players and established giants are in dire...
8 steps to create the perfect Black Friday banner campaign
Creating the perfect Black Friday display campaign is key for any winning marketing strategy. But it’s a competitive day, with every impression hard won, and every click won against the cl...
Dynamic in-house display advertising with Kindred Group
Display advertising is an important channel within iGaming – and it requires the right technology to do it effectively. The mass-production of dynamic creatives, real-time optimisation, an...
How Meliá Hotels International produces DCO display advertising in-house
Dynamic creative optimisation (DCO) and in-house marketing are both transforming the way companies do digital marketing. In this blog, you will discover how one of the world’s largest hote...
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Digital out-of-home (DOOH) advertising trends 2019
Digital out-of-home (DOOH) is developing at speed. Yet, like every advertising channel it is undergoing disruption. There are new players challenging established brands, and out-of-home (OOH...
How to build responsive banner ads with HTML5
In this article we explain why HTML5 responsive banner ads are a must for all digital advertisers. From designers to digital specialists, from agencies to in-house teams, HTML5 display adver...
The Ultimate Guide to Brand Safety
Nobody wants their brand’s image tainted or associated with the wrong sort of messaging. Avoid implementing brand safety measures, and you run the risk of threatening your business. In...
Display advertising trends: The 2019 infographic
Display advertising is thriving in Europe. According to eMarketer’s latest figures, it is set to grow 14.7% across France, Germany, Italy, Spain and the UK in 2019, hitting $17.3 billion i...
In-house display advertising and DCO with Casumo
Through design, technology, and innovation Casumo have aimed to consistently disrupt the iGaming industry. In this article, we interview Casumo’s in-house display advertising team, lea...
