Marketing | 05 MIN READ

Banners aren’t dead, they’ve just evolved

‘Aren’t banners dead!?’ It’s a question we hear time and time again. In fact, if the literature from 2015 is to be believed, then they’ve been dead for quite some time. But if you...
Marketing | 07 MIN READ

5 ways to improve your ad click–through rate

Think improving your click–through rate (CTR) is all about design? That’s where you’re wrong. The average internet user is served 1,700 banner ads per month. We’ve all heard the stat...
Marketing | 07 MIN READ

All you need to know to A/B test your display ads

A/B testing is the method of choice when optimising a range of digital material but do you know how to do it correctly? Many marketers are guilty of doing it wrong or not doing it all. Wheth...