How to achieve long term effectiveness from in-housing
Short term metrics, short term benefits Business – and indeed marketing – has been placing an ever-increasing emphasis on short-term performance over time. The demand for immediate accou...
The future of digital advertising: the trends you need to know | 2020
Digital advertising trends are always hot topics of discussion. This is especially true as the world enters challenging and testing times. Today getting the right message in front of the rig...
How to increase performance via personalisation in display advertising
Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised di...
Best display advertising campaign: ATG
We are delighted to award the first winner of Bannerflow’s quarterly best display campaign competition for 2020. Celebrating the very best in display advertising, whether that is throu...
How Svea Ekonomi creates engaging and impactful digital advertising
Creating engaging digital advertising is especially important when you have only seconds to make an impact. Within banking getting the right person to take notice of your ads in those couple...
7 ways in-house marketing and martech save brands time, money, and resources
In-house marketing and martech is helping brands to cut costs and become ever more efficient. Which in testing times, is essential to remain competitive and reach business goals. It’s a pr...
The ultimate guide to transparency in display advertising
The subject of transparency in display advertising is a topic that has been prominent within the industry for years. Not confined to the realms of display, it has dominated the headlines alm...
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How to build responsive banner ads with HTML5
In this article we explain why HTML5 responsive banner ads are a must for all digital advertisers. From designers to digital specialists, from agencies to in-house teams, HTML5 display adver...
6 key online advertising trends you need to know | 2020
A new decade encourages us to innovate and push the boundaries further than ever before. As a business, it’s time to consider what trends will be present for the year ahead and attempt to...
Digital out-of-home (DOOH) advertising trends 2019
Digital out-of-home (DOOH) is developing at speed! (Indeed, before you read any further, learn about the latest topics within DOOH in our updated 2020 DOOH trends blog.) Yet, like every...
How If developed an in-house agency to ensure success
Today there are many different in-house marketing models. The most complicated and rewarding structure being that of the in-house agency. Yet, according to Bannerflow’s State of in-housing...
What is programmatic advertising?
Programmatic advertising is now the dominant form of buying and optimising digital advertising. Knowing the basics of programmatic and how it works is essential for marketers. Why? It’s a...