All you need to know to A/B test your display ads
A/B testing is the method of choice when optimising a range of digital material but do you know how to do it correctly? Many marketers are guilty of doing it wrong or not doing it all. Wheth...
Display advertising insights: FIFA World Cup 2018
Display advertising insights for the 2018 FIFA World Cup have the potential to prove fascinating. Here at Bannerflow, we will be reviewing the impact of the World Cup on display advertising...
7 tips to create your most effective landing page
Your landing page should always be at the forefront of your mind, despite being the final step of your advertising campaign. Producing a landing page that converts can sometimes be a challen...
The trends in DOOH that you need to know about right now
Digital out of home advertising (DOOH) is on the rise and has been for quite some time. A report by Upbeat suggests the global DOOH market will hit $8.3bn by 2023. But out of home is nothin...
7 facts why in-house is the future of digital marketing
In-house is the direction where digital marketing is travelling. Take a look at industry job pages and the need for in-house talent is huge. The shift from agency to in-house is gaining mome...
4 killer reasons why you need powerful campaign scheduling
Effective scheduling of your online marketing strategy is crucial. We’ve all seen them, on bookshelves across the globe ‘organise your life’, ‘the secret to success’ and ‘lists,...
7 awesome FIFA World Cup advertising campaigns
Advertising campaigns for the World Cup are some of the best around. For good reason too – football World Cups are the most watched sporting events on the planet. In fact, global advertisi...
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Display Advertising Best Practices 2017
We’ve updated our article on display advertising best practices. Click here for the latest blog. Display advertising best practices have developed a lot. Evolving from mere static imag...
The Ultimate Guide to Brand Safety
Introduction Nobody wants their brand’s image associated with something awful. Avoid implementing brand safety measures, and you run the risk of ruining your business. In this guide we...
Advertising Trends 2017 – A look at what’s hot in the new year
(This advertising trends article is now over a year old. If you would like to read our latest trends article click here.) As the new year approaches, it’s time to start looking into what...
7 reasons why you have to start building HTML5 rich media ads
Rich media ads are how you make your HTML5 display advertising stand out. In this blog we’ll detail the top seven reasons why rich media needs to be part of your marketing mix. The fact is...
7 great (and not so great) sports marketing campaigns
The synergy between digital marketing and sports is undeniable. Done well, sports marketing campaigns have the ability to capture the hearts and minds of sports fans. Brands that use spons...