Digital out-of-home (DOOH) advertising trends | 2020
Digital out-of-home (DOOH) came of age in 2019. The evidence is undeniable. According to PQ Media, DOOH accounted for 28.3 of all out-of-home (OOH) ads in 2019 and this is predicted to rise...
4 essential e-commerce advertising trends | 2020
E-commerce is growing and knowing the key trends is essential for success in 2020. In their ‘Retail Trends 2019’ report, Deloitte highlights that e-commerce now accounts for more...
6 key online advertising trends you need to know | 2020
A new decade encourages us to innovate and push the boundaries further than ever before. As a business, it’s time to consider what trends will be present for the year ahead and attempt to...
Programmatic advertising trends | 2020
As the industry evolves and adapts to an ever-changing marketplace, programmatic advertising is growing in importance. The uprising of programmatic channels mean they’re at the forefro...
Why contextual targeting in advertising is the next big thing – again
Contextual targeting is back on the agenda of brands and digital advertisers. Previously, overlooked in favour of more privacy-invasive alternatives – post-GDPR the contextual comeback is...
Onsite DCO: The next step for dynamic creative optimisation and e-commerce?
Onsite dynamic creative optimisation (DCO) is set to become a must-have for e-commerce and retail brands in 2020. Yet, it is only just beginning to play an important role on the sites of bra...
How Three Sweden designs impactful HTML5 display advertising
In telecom marketing, having impactful HTML5 display advertising is essential. One company at the forefront of telecom display campaigns is leading nordic telecom brand, Three Sweden. Three...
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Digital out-of-home (DOOH) advertising trends 2019
Digital out-of-home (DOOH) is developing at speed! (Indeed, before you read any further, learn about the latest topics within DOOH in our updated 2020 DOOH trends blog.) Yet, like every...
How to build responsive banner ads with HTML5
In this article we explain why HTML5 responsive banner ads are a must for all digital advertisers. From designers to digital specialists, from agencies to in-house teams, HTML5 display adver...
What is programmatic advertising?
Programmatic advertising is now the dominant form of buying and optimising digital advertising. Knowing the basics of programmatic and how it works is essential for marketers. Why? It’s a...
The Ultimate Guide to Brand Safety
Nobody wants their brand’s image tainted or associated with the wrong sort of messaging. Avoid implementing brand safety measures, and you run the risk of threatening your business. In...
Display advertising trends: The 2019 infographic
Display advertising is thriving in Europe. According to eMarketer’s latest figures, it is set to grow 14.7% across France, Germany, Italy, Spain and the UK in 2019, hitting $17.3 billion i...
