Going into 2018, in-housing was a trend gaining momentum. Flash forward 12 months and it has exploded into the mainstream. We at Bannerflow felt compelled to know how the trend was developing and how our customers’ priorities in Europe were changing in response, or indeed, driving it.
Therefore, alongside Digiday, we set out to map in-housing. We surveyed 200 senior marketers based in Europe to discover the biggest triggers, benefits, and barriers to in-housing.