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Marketing | 05 MIN READ

Google Ads Vs Google Marketing Platform: which is best for your display ads?

Google is 20 years old this Autumn and it dominates digital advertising. In fact, its advertising business accounts for most of parent company Alphabet’s revenue, which was a cool $26.6 b...

Marketing | 07 MIN READ

How to create the perfect in-house marketing team

Increasingly brands are moving away from agencies towards their own in-house marketing teams. A recent report by IAB showed that 35% of the advertisers surveyed are moving programmatic i...

Design | 12 MIN READ

The ultimate guide to mobile banner ads

Mobile banner ads play an important role in today’s marketing mix. They are digital advertising that is engaging, relevant, and growing. Yet sometimes they are also poorly designed, irrele...

Marketing | 05 MIN READ

How to market for Singles’ Day and beyond

Singles’ Day, or 11.11, is known across East-Asia as the day to celebrate singletons as well as incredible discounts. In 2009 Alibaba began a campaign to focus on the fictional holiday and...

Marketing | 05 MIN READ

What are DMPs? And why you need to combine DMPs with DSPs

DMPs, or data management platforms, should be at the heart of your digital advertising. They enable campaign strategies which improve ad performance and offer valuable actionable insights. M...

Marketing | 04 MIN READ

8 ways to create effective HTML5 Black Friday banner ads

Black Friday was once an exclusively American shopping day, it has since evolved into a huge global event. The kind of event where brands and consumers alike go mad for discounts. Indeed, s...

Marketing | 08 MIN READ

Key shopping days for advertisers in the countdown to Christmas

Key shopping days cannot be overlooked by digital advertisers. From e-commerce, to travel and entertainment, making sure your brand’s ad campaigns are ready is a priority. Indeed, from...

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