9 things you need to know about the state of media buying
Media buying online is at a crossroads. In the past, media buying was much less complex. Today – in the very worst cases – it can consist of multiple actors and shifting layers. Yet, eve...
Bannerflow: Winter Olympic banner insights
With the Winter Olympics now over, here at Bannerflow we thought we’d share a few insights into how display advertising performed during the games. Appropriately, we’ll focus a littl...
9 powerful things marketers can do with dynamic creative
Dynamic creative makes digital advertising worth it. It’s presenting the right message, to the right person, at the right time, without the fiction. It’s digital advertising finally catc...
10 reasons why you need to use a creative management platform (CMP)
In this blog we detail the reasons why you need to use a creative management platform (CMP). We’ll explain what you need to know, how they work, and how they’re changing digital adve...
Best banner ads: a spotlight on remarkable advertising
The best banner ads are a combination of different elements. In the simplest of terms, great online advertising not only needs to capture a viewer’s attention but get them to click-t...
What the hell is GDPR? What advertisers need to know
If you don’t have a plan for General Data Protection Regulation (GDPR) then hurry up – the clock is ticking. And if you have no clue as to what I’m talking about either then read on,...
How to build responsive banner ads with HTML5
In this article we explain why HTML5 responsive banners are a must for all digital advertisers. In particular, with an ever greater number of devices, and platforms to cater for, being able...
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How to build responsive banner ads with HTML5
In this article we explain why HTML5 responsive banners are a must for all digital advertisers. In particular, with an ever greater number of devices, and platforms to cater for, being able...
Display Advertising Best Practices 2017
We’ve updated our article on display advertising best practices. Click here for the latest blog. Display advertising best practices have developed a lot. Evolving from mere static imag...
Advertising Trends 2017 – A look at what’s hot in the new year
(This advertising trends article is now over a year old. If you would like to read our latest trends article click here.) As the new year approaches, it’s time to start looking into what...
The Ultimate Guide to Brand Safety
Introduction Nobody wants their brand’s image associated with something awful. Avoid implementing brand safety measures, and you run the risk of ruining your business. In this guide we...
Best HTML5 Banner ads 2015
If you would like to see our current best banner ads click here. “Best HTML5 banner ads 2015” was a competition that aimed to recognize and celebrate the innovation and creativi...