Media buying online is at a crossroads. In the past, media buying was much less complex. Today – in the very worst cases – it can consist of multiple actors and shifting layers. Yet, eve...
By Mark Haddon, 13.04.2018
With the Winter Olympics now over, here at Bannerflow we thought we’d share a few insights into how display advertising performed during the games. Appropriately, we’ll focus a littl...
By Mark Haddon, 01.03.2018
Dynamic creative makes digital advertising worth it. It’s presenting the right message, to the right person, at the right time, without the fiction. It’s digital advertising finally catc...
By Mark Haddon, 23.02.2018
In this blog we detail the reasons why you need to use a creative management platform (CMP). We’ll explain what you need to know, how they work, and how they’re changing digital adve...
By Mark Haddon, 15.02.2018 | Updated: 06.04.2018
The best banner ads are a combination of different elements. In the simplest of terms, great online advertising not only needs to capture a viewer’s attention but get them to click-t...
By Mark Haddon, 08.02.2018 | Updated: 12.02.2018
If you don’t have a plan for General Data Protection Regulation (GDPR) then hurry up – the clock is ticking. And if you have no clue as to what I’m talking about either then read on,...
By Mark Haddon, 11.01.2018 | Updated: 29.03.2018
In this article we explain why HTML5 responsive banners are a must for all digital advertisers. In particular, with an ever greater number of devices, and platforms to cater for, being able...
By Mark Haddon, 03.01.2018 | Updated: 10.01.2018
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In this article we explain why HTML5 responsive banners are a must for all digital advertisers. In particular, with an ever greater number of devices, and platforms to cater for, being able...
By Mark Haddon, 03.01.2018 | Updated: 10.01.2018
We’ve updated our article on display advertising best practices. Click here for the latest blog. Display advertising best practices have developed a lot. Evolving from mere static imag...
By Emma Cullen, 23.01.2017 | Updated: 13.12.2017
(This advertising trends article is now over a year old. If you would like to read our latest trends article click here.) As the new year approaches, it’s time to start looking into what...
By Francis Dignan, 07.12.2016 | Updated: 08.12.2017
Introduction Nobody wants their brand’s image associated with something awful. Avoid implementing brand safety measures, and you run the risk of ruining your business. In this guide we...
By Mark Haddon, 11.05.2017 | Updated: 19.10.2017
If you would like to see our current best banner ads click here. “Best HTML5 banner ads 2015” was a competition that aimed to recognize and celebrate the innovation and creativi...
By Emma Cullen, 16.02.2016 | Updated: 09.02.2018