All you need to know to A/B test your display ads
A/B testing is the method of choice when optimising a range of digital material but do you know how to do it correctly? Many marketers are guilty of doing it wrong or not doing it all. Wheth...
Display advertising insights: FIFA World Cup 2018
Display advertising insights for the 2018 FIFA World Cup have the potential to prove fascinating. Here at Bannerflow, we will be reviewing the impact of the World Cup on display advertising...
7 tips to create your most effective landing page
Your landing page should always be at the forefront of your mind, despite being the final step of your advertising campaign. Producing a landing page that converts can sometimes be a challen...
How Bannerflow prepared for GDPR – and survived
GDPR is finally here… and now it’s over?! Well, for those in the know, it’s not over, in fact, it’s never going away. It’s changed how everyone works with data forever. But the tru...
The trends in DOOH that you need to know about right now
Digital out of home advertising (DOOH) is on the rise and has been for quite some time. A report by Upbeat suggests the global DOOH market will hit $8.3bn by 2023. But out of home is nothin...
7 facts why in-house is the future of digital marketing
In-house is the direction where digital marketing is travelling. Take a look at industry job pages and the need for in-house talent is huge. The shift from agency to in-house is gaining mome...
4 killer reasons why you need powerful campaign scheduling
Effective scheduling of your online marketing strategy is crucial. We’ve all seen them, on bookshelves across the globe ‘organise your life’, ‘the secret to success’ and ‘lists,...
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How to build responsive banner ads with HTML5
In this article we explain why HTML5 responsive banners are a must for all digital advertisers. In particular, with an ever greater number of devices, and platforms to cater for, being able...
Display Advertising Best Practices 2017
We’ve updated our article on display advertising best practices. Click here for the latest blog. Display advertising best practices have developed a lot. Evolving from mere static imag...
The Ultimate Guide to Brand Safety
Introduction Nobody wants their brand’s image associated with something awful. Avoid implementing brand safety measures, and you run the risk of ruining your business. In this guide we...
Advertising Trends 2017 – A look at what’s hot in the new year
(This advertising trends article is now over a year old. If you would like to read our latest trends article click here.) As the new year approaches, it’s time to start looking into what...
Best HTML5 Banner ads 2015
If you would like to see our current best banner ads click here. “Best HTML5 banner ads 2015” was a competition that aimed to recognize and celebrate the innovation and creativi...