Best display advertising campaign of 2019
During 2019, across billions of impressions, and countless advertising campaigns, four display ad campaigns stood out. These quarterly winners of the Bannerflow display ad campaign of the se...
Digital out-of-home (DOOH) advertising trends | 2020
Digital out-of-home (DOOH) came of age in 2019. The evidence is undeniable. According to PQ Media, DOOH accounted for 28.3 of all out-of-home (OOH) ads in 2019 and this is predicted to rise...
4 essential e-commerce advertising trends | 2020
E-commerce is growing and knowing the key trends is essential for success in 2020. In their ‘Retail Trends 2019’ report, Deloitte highlights that e-commerce now accounts for more...
6 key online advertising trends you need to know | 2020
A new decade encourages us to innovate and push the boundaries further than ever before. As a business, it’s time to consider what trends will be present for the year ahead and attempt to...
Best display advertising campaign: Meliá Hotels International
Our final entry for display campaign of the season in 2019 proved to be both competitive and very inspiring! With so many excellent designs submitted, it was quite difficult for our in-house...
Programmatic advertising trends | 2020
As the industry evolves and adapts to an ever-changing marketplace, programmatic advertising is growing in importance. The uprising of programmatic channels mean they’re at the forefro...
Why contextual targeting in advertising is the next big thing – again
Contextual targeting is back on the agenda of brands and digital advertisers. Previously, overlooked in favour of more privacy-invasive alternatives – post-GDPR the contextual comeback is...
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7 great (and not so great) sports marketing campaigns
The synergy between digital marketing and sports is undeniable. Done well, sports marketing campaigns have the ability to capture the hearts and minds of sports fans. Brands that use spons...
Digital out-of-home (DOOH) advertising trends 2019
Digital out-of-home (DOOH) is developing at speed! (Indeed, before you read any further, learn about the latest topics within DOOH in our updated 2020 DOOH trends blog.) Yet, like every...
How to build responsive banner ads with HTML5
In this article we explain why HTML5 responsive banner ads are a must for all digital advertisers. From designers to digital specialists, from agencies to in-house teams, HTML5 display adver...
What is programmatic advertising?
Programmatic advertising is now the dominant form of buying and optimising digital advertising. Knowing the basics of programmatic and how it works is essential for marketers. Why? It’s a...
Best banner ads: examples of remarkable display advertising
The best banner ads are a combination of many different elements. They can feature impactful imagery, unique interactivity, brilliant copy, or highlight the very best in advertising technolo...
