Is display advertising still effective?
Time and time again we hear the question ‘isn’t display advertising dead’? For years now, bloggers and writers have been declaring the end of this advertising format. Yet display adver...
What is affiliate marketing?
What is affiliate marketing? How does it work? What are the benefits? These questions are often met with confusion among digital marketers. Which is why Bannerflow has set out to answer the...
Why digital storytelling is the next big thing in display advertising
There is a crisis across digital marketing and creativity has taken a back seat. For some marketers, a reliance on live data has seemingly become more important than the creative concept beh...
How Lonely Planet creates display advertising in-house
Ever since its founding in the 1970s Lonely Planet has adapted to an ever-changing travel industry landscape. As an online publisher, they work with both internal and external clients to pro...
Best winter display ad campaign 2019
Helping marketing teams create exceptional ads with ease is Bannerflow’s mission statement. Using our tools, Bannerflow customers can produce truly creative campaigns. Yet sometimes, s...
3 ways leading travel brands increase conversion
Mastering display advertising can often be a challenge for travel brands. With less customer loyalty, numerous touchpoints across channels, and increasing competition; it’s no longer e...
Is in-house marketing a passing trend or here to stay?
In-house is a movement that is changing the face of marketing. Yet, is it here to stay? 91% of European marketing decision makers moved some – if not all – of their marketing in-house in...
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7 great (and not so great) sports marketing campaigns
The synergy between digital marketing and sports is undeniable. Done well, sports marketing campaigns have the ability to capture the hearts and minds of sports fans. Brands that use spons...
How to build responsive banner ads with HTML5
In this article we explain why HTML5 responsive banner ads are a must for all digital advertisers. From designers to digital specialists, from agencies to in-house teams, HTML5 display adver...
Display advertising best practices 2018
We’ve updated our article on display advertising best practices. Read the ultimate guide instead! Every year we update and review our best practices guide for display advertising. Wit...
Digital out-of-home (DOOH) advertising trends 2019
Digital out-of-home (DOOH) is developing at speed. Yet, like every advertising channel it is undergoing disruption. There are new players challenging established brands, and out-of-home (OOH...
The Ultimate Guide to Brand Safety
Nobody wants their brand’s image tainted or associated with the wrong sort of messaging. Avoid implementing brand safety measures, and you run the risk of threatening your business. In...